Read Marketing Lebanon is fine, but some things need fixing by Michael Karam, author of Wines of Lebanon.
"Indeed, the edgier side of Lebanese cooking appears to be very much in demand by global consumers. Anissa Helou, the London-based Lebanese-Syrian food writer and tour guide, has done wonders to spread the word through her books and blog to make the dishes of the Levant desirable. In Lebanon, Cherine Yazbek and Barbara Abdeni Massaad have written books championing rural Lebanese food and rituals, just the sort of thing that would make people swoon, from Hoxton to Tribeca."
"Indeed, the edgier side of Lebanese cooking appears to be very much in demand by global consumers. Anissa Helou, the London-based Lebanese-Syrian food writer and tour guide, has done wonders to spread the word through her books and blog to make the dishes of the Levant desirable. In Lebanon, Cherine Yazbek and Barbara Abdeni Massaad have written books championing rural Lebanese food and rituals, just the sort of thing that would make people swoon, from Hoxton to Tribeca."
